My friend Annie O’Neill (The Divorce Coach) took advantage today to have a free health check on her paper publicity. She had produced three A5 four page leaflets, one which covered everything, and two others that concentrated on specific areas. I advised her to have a large, relevant headline and her name and website address…
I’ve been talking to my daughter Josie about marketing and how products are sold to customers. She is very astute and keeps on referring back to my business. Her main question is: ‘Who, exactly, are your customers, Mum?’ and I’m afraid I had to hesitate! All the marketing advice out there says work out who…
My daughter Josie commented recently on some leaflets: “Shouldn’t the picture be relevant to whoever picks it up, so to grab their attention?” She’s right – aim the visual aspects of your advertising towards your target market. Don’t reflect your personal favourites and be careful about your business’s image. The customer is king (or queen)…
More junk mail plops through my letterbox this morning, but two leaflets catch my eye: One is promoting a furniture store – acres of brown background with tiny, indiscriminate photos that would require a magnifying glass to study what they contained in any detail, plus whited-out text in tiny letters crammed into the corners as…
I’m always collecting leaflets for research purposes. I had to get my spare tyre replaced (the car’s, not mine!), and while I waited, I noticed the literature the garage had on display. Two factors were brought to my attention: the first was a repeat of the concept stated in a previous blog about cluttered versus…
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