At the end of your navigation links in your LinkedIn profile is a tab called ‘More’. At the top of the drop-down menu that appears when you mouse over it, is the option ‘Answers’. I often wonder why it is tucked away like this when it is, in my mind, an integral part of effective…
A great feature of LinkedIn is the groups. There are literally thousands to choose from, in a similar myriad of subjects, levels and sociability. Locate them through the ‘Groups’ link at the top of your profile page, and you will automatically go to the list of groups you have joined. These vary from open to…
The social networking site for business has to be LinkedIn. Anyone in business should have a profile that is properly completed and updated. Failure to do so is like submitting your CV with gaps and omissions, which would certainly not impress a prospective client or employer – since it is both these targets you should…
This was the topic of conversation I had at a CIM course on marketing trends the other week. Of course the speakers were stressing how important it was to get into social networking, in order for our businesses not to get left behind, but one particular lady next to me was not convinced. I asked…
One good reason to social network is to increase your or your business’s online visibility. Nowadays, if you can’t be found on the web, you practically don’t exist. Therefore the need to maintain this level of exposure, especially since social networking knows no boundaries, makes it all the more vital to keep ahead of your…
Everybody in the business world knows that LinkedIn is the professional social networking site, and that anybody worth their salt should be a member. But it’s not just somewhere to put up your profile (which, by the way, is more like a CV than a mere description) so that people can find and connect with…
LinkedIn is usually considered to be professional, as opposed to Facebook which is more social. It is more business biased, yet should be treated as a social networking site. The method of acquiring contacts (rather than friends) is strictly controlled, with a connective reason needing to be confirmed before a prospective is approached. Promote yourself,…
Here’s just a small visual e-course I quickly compiled to demonstrate how easy it is to submit articles into groups in LinkedIn: http://www.designyourmarketing.co.uk/How to create submissions in the BinB LinkedIn group.pdf Let me know if it helps to make it easier to contribute. The more activity there is in these groups, the more there is…
OK, without the multi-million pound marketing budgets the big corporates have, how can SMEs compete? But you can accomplish it just as well within your sphere by using these three simple, common sense marketing techniques that needn’t cost the earth. First, make your messages regular, repetitive and always upbeat. There are plenty of ways to…
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