• What 3 elements make up SEO?

    Search engine optimisation (SEO) is the natural or organic method of getting your website placed higher in the search engines, as opposed to paying for online advertising.
    As a result it is a task that is never ending, always requiring you to be one step ahead of your competitors, and any successes tend to be short [...]

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  • Close your websites doors before someone gets in

    On 23 July 2009 my website was hacked into.
    The result was that some malware was put into the code of my theme of my website.  This activated links to hundreds of pornographic sites whenever I uploaded new material.
    Recently I have been quite busy uploading new pages about my blogging beginners self-help e-courses, so all my [...]

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  • Pay per click works if performed properly

    How sad it is when you see examples of online marketing failing to work, and sigh when you think of how much money is wasted.

    I suppose this is the same for other forms of advertising, which brings to mind a local magazine that is delivered monthly through my letterbox full of hopeful advertisers actively publicising [...]

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  • To comment or not to comment, it’s all about interaction

    One of the aspects of a blog is that it is interactive. This means readers are able to contribute to your blog if they have something to say. Blogging programmes automatically add an area after posts where readers can add their point of view. The ability to comment is also part of the phenomenon Web2.0, [...]

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  • RSS simply explained

    When I asked for feedback on what people wanted to know about blogs and blogging, many of them wanted to know about RSS. The main question being what is RSS?
    So here is an explanation of those who do not know:

    RSS, which stands for Really Simple Syndication, is easily recognisable through the orange square icon found [...]

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  • What is the difference between an article and a blog post?

    An article is a lengthy piece of writing, written in an expert’s point of view, aimed at explaining a topic in great detail. A blog post is a shorter piece of writing, usually in a ‘conversational’ style, aimed at updating or educating your readers, or to spark ideas and interest in your business.
    Articles are produced [...]

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  • 10 Fantastic Books About Marketing Your Blog Online

    This is another excellent post by Randa Clay about 10 ‘must-have’ books if you want to succeed in blogging:
    http://randaclay.com/blogging/10-fantastic-books-about-marketing-your-blog-online/
    A well worth read!

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  • What's the similarity between blogging and twittering?

    Hi Alice
    I am new to all this twittering and blogging and I need some help. I have my business and have been told that blogging and twittering are a great form of marketing my business. So I have a blogger and twitter account but am unsure of how these work. I know that you post [...]

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  • What do you use your blog for?

    Hi Alice
    I have a business blog: http://pensarmarketing.blogspot.com
    I am not sure how to use it, I have heard different things from different people. My posts vary from personal to business as this is what I have been told works. To be honest I do not use it very often because I am unsure of how to [...]

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  • How to spruce up a free blog

    Hi Alice
    I’d welcome any feedback you could offer on my shop blog: http://kittyandpolly.wordpress.com/
    Thanks, Paula
    –oo00oo–
    Hi Paula
    What a fantastic blog! I love the pictures and the posts are really readable, well done!
    I particularly like the links to specific pages on your website and that you’ve created some extra pages. You could have put your pages widget a [...]

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