All copywriting, whether for web or paper, should be biased towards one thing: the customer. Blabbing on about the company is a total waste of time, customers don’t give a tinker’s toot about the business, they only care about “what’s in it for them”, how will they benefit from the product or services offered, will…
I’ve just finished my blogging package ‘The Power of Pictures’. This is just one of my series of blogging packages I’m creating to help women (and men) towards creating their own successful business blog. The first ones of the series are scheduled to be ready towards the end of July, so watch this space! I…
Following on from my visible networking material idea I came across this business card from Jill Wigmore-Welsh. I wanted to share it with you because it stood out from all the other business cards at this networking meeting I went to. Why? Because the first thing it said is what she does, but in a…
Twitter is also called micro-blogging, because it is an opportunity for you to express yourself and tell the world all the facts about you and your business you are unable to fit into your website. It’s micro-blogging because it is confined to only 140 characters per ‘tweet’, which means you have to be concise with…
In a previous post ‘How visible is your networking?’ I explored the idea of putting a photograph on your business card. I have found four examples of people who have done just that! This is done solely to show who the cards belong to. How many times have you got home, looked at the business…
OK, without the multi-million pound marketing budgets the big corporates have, how can SMEs compete? But you can accomplish it just as well within your sphere by using these three simple, common sense marketing techniques that needn’t cost the earth. First, make your messages regular, repetitive and always upbeat. There are plenty of ways to…
You’re an entrepreneur and you want to start up a business. Great. The first reaction to getting a slot on the internet is to get a website. Wrong! Why wrong? This is because websites are notoriously expensive things! How much cash do you have? I suggest you should have a good think before you go…
When you choose a present for a friend, I hope you don’t choose it because you really like it? When you choose the colour, you don’t choose your favourite and not your friend’s? When you choose the size, you don’t see if it fits yourself, do you? Think about these facts and compare them to…
At my first networking meeting for a month (since I had got Bell’s Palsy) I met an interesting lady who taught golf, at home as well as at the golf course. I asked her how she marketed her business. (It’s wise to do that to see if they know what they are talking about –…
I read somewhere that small businesses really ought to spend 40% of their time doing marketing if they want to survive. 40%! That’s quite a lot, especially if you’re a sole trader or only have a few employees, but if you think about it, a lot of what you do would be already considered as…
Fairy Blog Mother
