If you start thinking in questions, it will benefit you to: • focus your mind on what your customers really want or need • ask your customers what they are asking for • work out what your own business should be asking for • then aim to provide what your customers are searching for This…
Hi Alice I am new to all this twittering and blogging and I need some help. I have my business and have been told that blogging and twittering are a great form of marketing my business. So I have a blogger and twitter account but am unsure of how these work. I know that you…
Guest blog by LisaMarie Dias, e-newsletter diva As a designer of e-marketing materials, people will often ask “Should I blog, tweet or start an e-newsletter?” While the question is usually posed as ‘which one’, I will often answer “Yes” in an attempt to help them re-frame the query. There are valid reasons to start any…
Hi Alice I have a business blog: http://pensarmarketing.blogspot.com I am not sure how to use it, I have heard different things from different people. My posts vary from personal to business as this is what I have been told works. To be honest I do not use it very often because I am unsure of…
Hi Alice I’d welcome any feedback you could offer on my shop blog: http://kittyandpolly.wordpress.com/ Thanks, Paula –oo00oo– Hi Paula What a fantastic blog! I love the pictures and the posts are really readable, well done! I particularly like the links to specific pages on your website and that you’ve created some extra pages. You could…
To gather feedback on business blogging, I subscribed to a number of forums and asked how many people had a blog. This is one of the responses and my answer to it: Hi Alice I have just started my business and I’m still going through the process of designing a website, etc. I am thinking…
Think of your blog as another platform to advertise from. Call it promoting yourself, your product and your company. But you could write endless posts providing valuable insights and top tips about your business, and even though they would be interesting reading, they are missing a vital element. Don’t forget to post with a purpose….
Guest post by Tamra Booth, Editor of Vive Magazine Combining design with marketing? Well, this is absolutely essential if you want your marketing to be effective and to deliver value for money. Magazines and newspapers are notoriously terrible at making sure their clients’ adverts are effective. How many times do you hear people say, ‘I…
This is a good example of how design should not take over from being practical. Visibility is the key to success, and it certainly wasn’t applied here: Has anyone looked at the train signs on the London to Brighton line recently? Last Saturday I was travelling late in the evening, and as the train stopped…
Customers are extremely important to your business, where would it be without them? This may sound obvious, but there are some businesses that trundle along taking no notice of this vital element. When analysing a business promotion, take notice of to whom they are talking to. Who is the main objective in their marketing message?…
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