Philip Kotler’s definition is: “Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Of course people have many conceptions as to what marketing is – it depends on where you work and what you want to achieve. Some see…
This question arose during one of my regular meet-ups with a couple of friends who set up their businesses at the same time as me and now are either struggling or have given up. Careful consideration arrived at these points: • Lack of processes in place: certainly in my case I didn’t have a series…
Twitter is also called micro-blogging, because it is an opportunity for you to express yourself and tell the world all the facts about you and your business you are unable to fit into your website. It’s micro-blogging because it is confined to only 140 characters per ‘tweet’, which means you have to be concise with…
Guest blog by LisaMarie Dias, e-newsletter diva As a designer of e-marketing materials, people will often ask “Should I blog, tweet or start an e-newsletter?” While the question is usually posed as ‘which one’, I will often answer “Yes” in an attempt to help them re-frame the query. There are valid reasons to start any…
Hi Alice I’d welcome any feedback you could offer on my shop blog: http://kittyandpolly.wordpress.com/ Thanks, Paula –oo00oo– Hi Paula What a fantastic blog! I love the pictures and the posts are really readable, well done! I particularly like the links to specific pages on your website and that you’ve created some extra pages. You could…
Guest post by Tamra Booth, Editor of Vive Magazine Combining design with marketing? Well, this is absolutely essential if you want your marketing to be effective and to deliver value for money. Magazines and newspapers are notoriously terrible at making sure their clients’ adverts are effective. How many times do you hear people say, ‘I…
This is a good example of how design should not take over from being practical. Visibility is the key to success, and it certainly wasn’t applied here: Has anyone looked at the train signs on the London to Brighton line recently? Last Saturday I was travelling late in the evening, and as the train stopped…
Customers are extremely important to your business, where would it be without them? This may sound obvious, but there are some businesses that trundle along taking no notice of this vital element. When analysing a business promotion, take notice of to whom they are talking to. Who is the main objective in their marketing message?…
Would your business like more exposure? Would it benefit from a wider audience? Do you feel your existing website is too restricted in selling your company to potential customers? I would like you to imagine your business as an iceberg. What is visible, what your customers get to see and understand, is like the area…
People expect clear definitions about what kind of business you are. In fact, directories have boxes that state either one profession or the other when you apply, without an option for anything else. And if you join a networking group this rule also applies. You are supposed to be either a designer, or a marketer,…
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