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How to do marketing for free
This is a good subject for start-ups and very small businesses who don’t have a large budget to work with..
The first free marketing method is networking. Go to as many meetings as possible, particularly the free events or those that don’t require a big entrance fee. But to make these successful you must arm yourself [...] -
Saying exactly what in the tin
Following on from my visible networking material idea I came across this business card from Jill Wigmore-Welsh. I wanted to share it with you because it stood out from all the other business cards at this networking meeting I went to.
Why? Because the first thing it said is what she does, but in a way [...] -
Forget your blog, forget your readers, forget SEO
There is nothing worse than setting up a blog and then forgetting about it – like someone said in a Twitter post, “a blog with no new content is like a cheese sandwich”. Although this made me smile, he is right. An inactive blog is the same as a brochure website, looking pretty but with [...]
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Fascinating faces on business cards
In a previous post ‘How visible is your networking?’ I explored the idea of putting a photograph on your business card. I have found four examples of people who have done just that!
This is done solely to show who the cards belong to. How many times have you got home, looked at the business cards [...] -
How visible is your networking?
I’ve been working recently with my photographer friend John Cassidy, mainly to get some proper portraits done of me, and to get a better understanding of how important it is to present yourself professionally to the outside world.
One idea we explored together was the idea of putting a photograph of yourself on your business card. [...] -
Hold a blogging house party!
Recently I’ve been working hard persuading lots of business women to take up the blogging challenge. One in particular took the bull by the horns and has produced the most amazing blog (visually) within hours after I told her how to create one.
But the trouble is, now that she has created this wonderful masterpiece, that’s [...] -
Have a banana!
Just a little crow… today I won the best 60 seconds elevator pitch at the Keller Breakfast hosted by Mary Flavell. If you want to know a little more about this networking event, Google it!
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Presentation Presents
During BNI meetings each member has the opportunity to give a 10 minute presentation to enable them to further explain their business to their fellow members and therefore generate more referrals and leads. Today we had an excellent presentation from Emily Wallace of Interlink Express, which included a very quick brainstorming session to help her [...]
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Colours, carstickers and pigs!
At a networking meeting this morning I had quite a number of thoughts come to me. One was stimulated by some vibrantly pink leaflets one lady was handing out. They were very noticeable, especially when everybody seems to be sporting one amongst their piles of business cards they were clutching beneath their cappuccinos. Maybe colour [...]
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Is your networking up to scratch?
Take a look at your networking material, whether it’s your business card, leaflets, brochures or whatever, and consider these few pointers:
What kind of material (card, paper, plastic) is it made of? Does it look cheap or expensive? Does it reflect the quality you want to portray?
What colours have you used? Are they appropriate [...]
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