• How to get more people to open your newsletters

    Tuesday, July 13th, 2010

    One of the features of Appletree’s newsletter system JAC shows how many of your newsletter’s recipients have opened it (and there is also a new feature that shows you who has opened it too and how many times). One statistic is that newsletters with large mailing lists seem to show a [...]

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  • Why should your business have a list?

    Monday, March 8th, 2010

    Many marketing specialists often say that it’s important to have a list, which is a database of interested, like-minded and relevant contacts who would like to know more about you and your business.
    This list has a variety of uses, of which the most well-known is for a newsletter. After all, you should [...]

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  • How a health check could help you…

    Tuesday, October 6th, 2009

    How does your online marketing hold up? Even if you have a system in place, are you sure its actions are focused on the correct direction?
    I gave a health check at a networking meeting to a HR specialist. There were a number of subjects we touched on that she could expand from her existing systems [...]

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  • Give guinea pigs more of a marketing girth!

    Thursday, September 10th, 2009

    Yesterday Chrissie Slade of Gorgeous Guineas came to see me for a half hour health check (but as always with me she got a bit more than just half an hour!).
    Chrissie makes aromatherapy skin products for guinea pigs, and claims she’s the only one in the world doing this. It’s a fascinating little business, and [...]

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  • What do you use your blog for?

    Thursday, April 16th, 2009

    Hi Alice
    I have a business blog: http://pensarmarketing.blogspot.com
    I am not sure how to use it, I have heard different things from different people. My posts vary from personal to business as this is what I have been told works. To be honest I do not use it very often because I am unsure of how to [...]

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  • How to spruce up a free blog

    Thursday, April 16th, 2009

    Hi Alice
    I’d welcome any feedback you could offer on my shop blog: http://kittyandpolly.wordpress.com/
    Thanks, Paula
    –oo00oo–
    Hi Paula
    What a fantastic blog! I love the pictures and the posts are really readable, well done!
    I particularly like the links to specific pages on your website and that you’ve created some extra pages. You could have put your pages widget a [...]

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  • How powerful is a postcard newsletter?

    Thursday, May 22nd, 2008

    Here’s a concept that is big in the US. Think of a small, bijous, concise form of communication that is quirky, eye-catching, yet still packed full of information. Of course the Americans have a larger version of the postcard, something resembling an A5 so there is more space for the designer to play with, but [...]

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