There are many examples of online marketing throughout the internet for all of us to see, and plenty of posts and articles from gurus and experts all saying how wonderful their versions are. So I have added my tuppence-worth to the fray to let you know what I think of this subject! 1. Understand exactly what marketing is….
One of the features of Appletree’s newsletter system JAC shows how many of your newsletter’s recipients have opened it (and there is also a new feature that shows you who has opened it too and how many times). One statistic is that newsletters with large mailing lists seem to show a low open rate. So…
Now you have got your list (read how in my previous post), it’s time to use it to educate, entertain and stimulate your readership to use your business. Even if you haven’t got many numbers, intelligent and consistent use of your list will encourage further sign-ups, as prospective subscribers will want to see plenty of…
Has your business suffered due to the recent bad weather? Thinking about this, I realised that with today’s technology, you really don’t have to do the traditional thing any more, which is going in to work. Doing online marketing for your business can be done from almost anywhere! I’ve been trapped at home since Reading…
I read somewhere that small businesses really ought to spend 40% of their time doing marketing if they want to survive. 40%! That’s quite a lot, especially if you’re a sole trader or only have a few employees, but if you think about it, a lot of what you do would be already considered as…
Guest blog by LisaMarie Dias, e-newsletter diva As a designer of e-marketing materials, people will often ask “Should I blog, tweet or start an e-newsletter?” While the question is usually posed as ‘which one’, I will often answer “Yes” in an attempt to help them re-frame the query. There are valid reasons to start any…
Marketing is about long term relationship building, and a superb way of keeping your customers informed about your business over a long period of time is through a newsletter. I have written at length about paper newsletters in the past, but now is the turn of the electronic version or e-newsletter. These are a very…
Recently I was asked this question: “I need to know what is the success criteria of a newsletter, how could we know it will be appreciated or not?” Success of a newsletter will be measured by the response you get from your readership, how many more subscriptions you get from word of mouth or referrals,…
When you write about a specific subject in your newsletter, the best way is to break it down into its basic components, and explain it simply using everyday language. This exercise is more difficult than it sounds, because the idea is to make it not only interesting, but to appeal to as many readers as…
Today I met a office furniture company while out networking. They were an established foreign firm who were looking to expand into Europe and the UK, and had formed a Reading branch. The sales rep was out networking around various groups to tout her wares, which included a well designed brochure sporting the clean, simple…
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