So many e-newsletters are designed using HTML it is now assumed this is the norm. But does HTML contribute to your newsletter getting more likely to read? The e-newsletters I most enjoy reading (which seem to be published by successful businesses) are quite plain, just with a logo and a few pictures. Content seems to…
Recently I have been posting questions in Ecademy and LinkedIn to find out what people think about e-newsletters. The answers have been varied and very interesting, plenty of material to write some articles, fuelled by diverse attitudes and individualistic insights. One thought is that e-newsletters need to be well crafted and sent to the right…
My friend told me that she recently had an email from one of her newsletter recipients saying that she hadn’t heard from her lately and she thought she had stopped trading. This was very worrying for my friend. How many other people hadn’t got their newsletters each month? OK, she wasn’t using an autoresponder, which…
What is Desktop Publishing? Desktop Publishing (DTP) is the placing and positioning of text and graphics on the page to produce paper publications such as newsletters, magazines, brochures, books, etc. It can be adapted to create other paper publicity such as leaflets, flyers, postcards, networking material, business stationery, adverts, cards, posters, signs and other visual…
I’ve been talking to my daughter Josie about marketing and how products are sold to customers. She is very astute and keeps on referring back to my business. Her main question is: ‘Who, exactly, are your customers, Mum?’ and I’m afraid I had to hesitate! All the marketing advice out there says work out who…
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