Alice Elliott's blog

Thoughts of a visual marketer

How aware are you of the power of the picture?

Friday, July 10th, 2009

I’ve just finished my blogging package ‘The Power of Pictures’.
This is just one of my series of blogging packages I’m creating to help women (and men) towards creating their own successful business blog. The first ones of the series are scheduled to be ready towards the end of July, so watch this space!
I like it [...]
Fascinating faces on business cards

Thursday, July 2nd, 2009

In a previous post ‘How visible is your networking?’ I explored the idea of putting a photograph on your business card. I have found four examples of people who have done just that!
This is done solely to show who the cards belong to. How many times have you got home, looked at the business cards [...]
How do I use my blog to promote my business?

Wednesday, April 22nd, 2009

Hello Alice,
I do have a blog but I am not sure if I use it correctly. I created my blog to promote my business and to benefit from Google ranking. I am afraid I am not writing as much as I wanted … my excuse not enough time, but the real reason is I don’t [...]
Blogs aren't scary, they're fun!

Thursday, April 16th, 2009

Hi Alice,
I just wanted to say a big thank you to you for your very helpful advice on blogging, I have just started my blog and was really unsure the how to’s etc. I will definitely be making it a part of my daily routine.
I would love your thoughts on mine (please be honest) we [...]
How visible is your networking?

Wednesday, April 8th, 2009

I’ve been working recently with my photographer friend John Cassidy, mainly to get some proper portraits done of me, and to get a better understanding of how important it is to present yourself professionally to the outside world.
One idea we explored together was the idea of putting a photograph of yourself on your business card. [...]
How to get your successful leaflets to look good

Tuesday, February 3rd, 2009

The misfortune of the single leaflet (or postcard) campaign is that there is limited space for what you have to say. By choosing only one shot at your potential customer market, you will have to cram in a lot of information into a relatively small space to get the full message across.
The initial reaction, [...]
How not to design your magazine

Wednesday, September 24th, 2008

Which elements should you be aware of when producing a magazine? First is the layout and presentation that enables readability, second is its content and reputation for good value, and third is its readership and distribution.
Believe it or not, a magazine certainly benefits from being properly designed. Some are churned out by amateurs using a [...]
Include your imagery everywhere!

Monday, September 15th, 2008

Continuing on the images theme, I was advising another business about their leafleting campaign, and as well as following the AIDA (attention, interest, desire and action) marketing system, suggestions were made that the same pictures should be incorporated into other areas of their visual presentation. They owned a shop, so the window should be dressed [...]
Using images to support description

Sunday, September 14th, 2008

Selecting the right kind of imagery for your promotional literature is just as important as choosing the right words. This was brought home to me when I visited a client recently who was very keen not to have the same kinds of pictures as her competitors, so that her publicity stuck out from the crowd. [...]
Don't divorce yourself from design

Friday, April 25th, 2008

My friend Annie O’Neill (The Divorce Coach) took advantage today to have a free health check on her paper publicity. She had produced three A5 four page leaflets, one which covered everything, and two others that concentrated on specific areas.
I advised her to have a large, relevant headline and her name and website address clearly [...]