Alice Elliott's blog

Thoughts of a visual marketer

How to use your customers to promote your business

Wednesday, April 1st, 2009

Customers are extremely important to your business, where would it be without them? This may sound obvious, but there are some businesses that trundle along taking no notice of this vital element.
When analysing a business promotion, take notice of to whom they are talking to. Who is the main objective in their marketing message? Who [...]
What should you say and how to say it within your leaflet campaign

Friday, February 6th, 2009

Quick reference:
How to get your leaflets to start working for you
How to get your successful leaflets to look good
It’s not what you say, but how you say it, that contributes towards a successful campaign. Be aware that your customers come first; after all, your business would not exist without them, so therefore they need to [...]
How to get your successful leaflets to look good

Tuesday, February 3rd, 2009

The misfortune of the single leaflet (or postcard) campaign is that there is limited space for what you have to say. By choosing only one shot at your potential customer market, you will have to cram in a lot of information into a relatively small space to get the full message across.
The initial reaction, [...]
How to get your leaflets to start working for you

Wednesday, January 28th, 2009

First, we must consider the purpose of a leaflet: to promote a product or service and bring in sales. Unfortunately that is only half the story, because in today’s world a single ‘blast’ of marketing will not work. We live increasingly rapid lives, bombarded with stimuli and competition, ever filling in-boxes and constant [...]
It all comes down to quality in the end

Thursday, November 27th, 2008

This morning we all woke up to the news that Woolworths and MFI have gone into administration. Such well known institutions in the market place now reside in the hands of the receivers. But where did they go wrong?
One idea banded around at a breakfast networking group I attended this morning was due to the [...]
How to make a postcard campaign work

Wednesday, July 23rd, 2008

At a ‘Power Breakfast’ this morning I gave some tips away about how to design a postcard marketing campaign with marketing in mind.
In today’s world it’s not enough to design a pretty postcard and send it out to lots of people to see if any of them will buy from you. Here are six of [...]
How powerful is a postcard newsletter?

Thursday, May 22nd, 2008

Here’s a concept that is big in the US. Think of a small, bijous, concise form of communication that is quirky, eye-catching, yet still packed full of information. Of course the Americans have a larger version of the postcard, something resembling an A5 so there is more space for the designer to play with, but [...]
Colours, carstickers and pigs!

Wednesday, May 21st, 2008

At a networking meeting this morning I had quite a number of thoughts come to me. One was stimulated by some vibrantly pink leaflets one lady was handing out. They were very noticeable, especially when everybody seems to be sporting one amongst their piles of business cards they were clutching beneath their cappuccinos. Maybe colour [...]
How many more ways are there to use a postcard?

Tuesday, May 20th, 2008

Don’t think of a postcard as just a medium for direct mail. It is so versatile that if you are able to let your imagination loose you could adapt it for so many different purposes.
For example, in my last post I suggested breaking your business into its component parts, or small, bite-sized chunks and putting [...]
The Diverse Customer and the Postcard

Monday, May 5th, 2008

If you read my post on referral postcards, you can have a chance to view what I mean by visiting my postcards page in my website. This idea has also been adapted into a feedback form (also shown) to gain more marketing knowledge about what your customers really want.
As there are many kinds of potential [...]