• Practical Postcard Potentials

    If you had read my post last week about postcards, you would see how they could be used for multiple mailshots.  It is worth considering that it takes at least six approaches (or attacks) to make an impression (or impact) on your prospective customer, ranging from ‘I can’t be bothered with this’ right up to [...]

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  • Postcard Pointers for Pertinent Promotions

    This is my version of the subject on postcards mentioned a few posts ago:
    Take another look at the humble postcard. Size A6, although appears small, is actually quite versatile (and fits nicely into a C6 envelope if necessary), and even though it’s dimensions restrict the amount of content you can fit on it, there is [...]

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  • Postcard Possibilities

    Having browsed through my blog list, I came across this posting about postcards, which I would like to share with you: http://www.businessofdesignonline.com/profiting-from-postcards/
    I’ve always liked postcards – they’re such a versatile media to work with. You could pack all your details onto both sides, or design them so they can be popped into the post [...]

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