• Combine price and quality to attract customers

    Wednesday, July 22nd, 2009

    While visiting Nottingham we decided to go for a Chinese meal. Just down from our hotel was an restaurant called ‘Big Wok’, which looked enticing at £10 for all you could eat.
    Now normally these ‘pile it high and sell it cheap’ establishments skimp on quality for the sake of price, but we were pleasantly surprised. [...]

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  • 3 ways to successfully market your messages

    Saturday, June 27th, 2009

    OK, without the multi-million pound marketing budgets the big corporates have, how can SMEs compete? But you can accomplish it just as well within your sphere by using these three simple, common sense marketing techniques that needn’t cost the earth.
    First, make your messages regular, repetitive and always upbeat. There are plenty of ways to achieve [...]

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  • Should you blog, tweet or start an e-newsletter?

    Thursday, April 16th, 2009

    Guest blog by LisaMarie Dias, e-newsletter diva
    As a designer of e-marketing materials, people will often ask “Should I blog, tweet or start an e-newsletter?” While the question is usually posed as ‘which one’, I will often answer “Yes” in an attempt to help them re-frame the query. There are valid reasons to start any one [...]

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  • How to use your customers to promote your business

    Wednesday, April 1st, 2009

    Customers are extremely important to your business, where would it be without them? This may sound obvious, but there are some businesses that trundle along taking no notice of this vital element.
    When analysing a business promotion, take notice of to whom they are talking to. Who is the main objective in their marketing message? Who [...]

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  • Create your unique selling proposition

    Monday, March 23rd, 2009

    Guest blog post by Jessica Swanson of Shoestring Marketing
    In order to succeed in your small business, you simply cannot be like everyone else; you need to stand apart from the crowd. Always keep in mind that you don’t want to be ‘just another fish in the sea’. You want to be the biggest, brightest and fastest [...]

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  • Adapt your products, not your customers

    Monday, December 29th, 2008

    In these difficult times, it isn’t easy to get your customers to keep on buying. So you must change for the better.
    First, analyse the product that sells the best. Find out why, which attributes are so popular, what aspect appeals to encourage a sale, and how does this product benefit your customers, what value is [...]

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  • Do you want to buy from me? No thanks, I don't know you.

    Tuesday, December 16th, 2008

    A sales rep rang me up today (just as I was about to go out to a networking meeting) and tried to sell me her income protection plan. Apart from not being in a very receptive frame of mind, I was irritated that she tried to pin me down to a time, first before Christmas [...]

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