This is the ‘place’ element of the 7Ps marketing mix. It is about getting the product into the right place, at the right time and in the right conditions for customers to buy them. Physical distribution – this is how to direct the flow of physical products from manufacturers to the point where it is…
I have such a lot to learn for my first exam for my CIM Marketing course. The only way I can not only remember the facts, but to understand the true meaning means I have to blog about them. So here is a version of the Marketing Mix. The Seven Ps are derived from the…
Following on from my visible networking material idea I came across this business card from Jill Wigmore-Welsh. I wanted to share it with you because it stood out from all the other business cards at this networking meeting I went to. Why? Because the first thing it said is what she does, but in a…
Customers are extremely important to your business, where would it be without them? This may sound obvious, but there are some businesses that trundle along taking no notice of this vital element. When analysing a business promotion, take notice of to whom they are talking to. Who is the main objective in their marketing message?…
If you look at the BBC website newsdesk, you’ll see lots of different links to their news items. It looks like there’s lots of news there, but in fact there isn’t. If you investigated further, you’d find that quite a lot of the links go to the same news article. Why is this? People view…
One way to get attention is to make a big noise. Any child will tell (or show) you that. And making big noises in business are one of the ways of getting your customers to look your way, and finding a method of getting more traffic to your website will certainly be welcome. But making…
I’ve just finished an advert. The process was that it needed to be made ready for print: the image at 300 dpi, changed from RGB to CMYK, collect the logo from the original and superimpose it onto the new one (using Photoshop to separate it from its original background), work out what font was used…
First, we must consider the purpose of a leaflet: to promote a product or service and bring in sales. Unfortunately that is only half the story, because in today’s world a single ‘blast’ of marketing will not work. We live increasingly rapid lives, bombarded with stimuli and competition, ever filling in-boxes and constant distractions. Unless…
Speaking at a networking session today with a would-be catering manager, I helped her visualise how to set up her business for marketing purposes. Her forte was in organising dinner parties, so I suggested she should create five different kinds of hostesses, each with a different kind of dinner party. The reason behind this is…
Whilst cleaning my bathroom I was struck by the Body Shop bottles on the shelf. That got me thinking on a variety of levels. One: how the contents of the bottles matched the colours on the labels. Silly really, but I liked that consistency. Two: the labels themselves were simple and uncluttered, and each bottle…
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