A sales rep rang me up today (just as I was about to go out to a networking meeting) and tried to sell me her income protection plan. Apart from not being in a very receptive frame of mind, I was irritated that she tried to pin me down to a time, first before Christmas…
Marketing is all about raising awareness and forming relationships with potential customers. It is also analysing what your customers want and need, and providing a solution within your products and services. During a credit crunch it is wise to focus on the areas that sell well. Declutter and remove the things that aren’t necessary or…
A client of mind proudly showed me one of her advertisements which had been placed in a magazine. This was relevant to me because I had designed that advert for her. Her comments were that the quality of her ad seemed to be much better than the other ads, why did her colours ‘sing out’…
When you write about a specific subject in your newsletter, the best way is to break it down into its basic components, and explain it simply using everyday language. This exercise is more difficult than it sounds, because the idea is to make it not only interesting, but to appeal to as many readers as…
One of the most difficult things in networking is adequately describing your business so that your listener’s eyes don’t glaze over. With some networking groups you only get 60 seconds to give your pitch, which is actually a blessing in disguise. It makes you concentrate your mind on the most important parts, enabling you to…
At BNI this morning I spoke to one member who was undergoing the process of renaming his business. The quick advice I was able to give him in the five minutes we had was to brainstorm all the keywords he and his partners could think of that referred to his business, write them down in…
Today I met a office furniture company while out networking. They were an established foreign firm who were looking to expand into Europe and the UK, and had formed a Reading branch. The sales rep was out networking around various groups to tout her wares, which included a well designed brochure sporting the clean, simple…
Sometime last year I met up with a friend who showed me her husband’s latest toy – a whizz-bang digital camera. It could do everything except make a cup of tea. At the same time my friend was moaning on about her pictures of herself and how terrible they looked. I said she really needed…
Selecting the right kind of imagery for your promotional literature is just as important as choosing the right words. This was brought home to me when I visited a client recently who was very keen not to have the same kinds of pictures as her competitors, so that her publicity stuck out from the crowd….
During BNI meetings each member has the opportunity to give a 10 minute presentation to enable them to further explain their business to their fellow members and therefore generate more referrals and leads. Today we had an excellent presentation from Emily Wallace of Interlink Express, which included a very quick brainstorming session to help her…
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