As my entry into the JupiterJasper Marketing lesson blogging competition, this blog is about the one concept of marketing I think will really help your business. This is ‘communication’, which comes in many guises: Research Do research into how your customers think, in order to communicate with them effectively. Even before starting to trade, it’s…
This is another excellent post by Randa Clay about 10 ‘must-have’ books if you want to succeed in blogging: http://randaclay.com/blogging/10-fantastic-books-about-marketing-your-blog-online/ A well worth read!
To gather feedback on business blogging, I subscribed to a number of forums and asked how many people had a blog. This is one of the responses and my answer to it: Hi Alice I have just started my business and I’m still going through the process of designing a website, etc. I am thinking…
The power of Web2.0, the interactive side of the internet, opens up a huge potential to publicise and expose your business to a larger audience than ever before. No longer is the world a huge place, with the rise of social networking it seems like it’s just outside your back door! Social networking for business…
Guest blog post by Jessica Swanson of Shoestring Marketing In order to succeed in your small business, you simply cannot be like everyone else; you need to stand apart from the crowd. Always keep in mind that you don’t want to be ‘just another fish in the sea’. You want to be the biggest, brightest and…
Sometimes it astounds me how much companies are prepared to spend in order to ‘market’ their products or services. I usually enjoy getting packages through the post, especially when I know I’ve ordered something, like a book I’ve been recommended or a new gadget, and our postwoman rang the bell this morning to give me…
Recently I’ve been working hard persuading lots of business women to take up the blogging challenge. One in particular took the bull by the horns and has produced the most amazing blog (visually) within hours after I told her how to create one. But the trouble is, now that she has created this wonderful masterpiece,…
Marketing is all about raising awareness and forming relationships with potential customers. It is also analysing what your customers want and need, and providing a solution within your products and services. During a credit crunch it is wise to focus on the areas that sell well. Declutter and remove the things that aren’t necessary or…
A client of mind proudly showed me one of her advertisements which had been placed in a magazine. This was relevant to me because I had designed that advert for her. Her comments were that the quality of her ad seemed to be much better than the other ads, why did her colours ‘sing out’…
When you write about a specific subject in your newsletter, the best way is to break it down into its basic components, and explain it simply using everyday language. This exercise is more difficult than it sounds, because the idea is to make it not only interesting, but to appeal to as many readers as…
Fairy Blog Mother
