Alice Elliott's blog

Thoughts of a visual marketer

10 Fantastic Books About Marketing Your Blog Online

Monday, April 27th, 2009

This is another excellent post by Randa Clay about 10 ‘must-have’ books if you want to succeed in blogging:
http://randaclay.com/blogging/10-fantastic-books-about-marketing-your-blog-online/
A well worth read!
How does a blog add value to your business?

Wednesday, April 15th, 2009

To gather feedback on business blogging, I subscribed to a number of forums and asked how many people had a blog. This is one of the responses and my answer to it:
Hi Alice
I have just started my business and I’m still going through the process of designing a website, etc.
I am thinking about adding [...]
How social networking can help with your marketing

Wednesday, March 25th, 2009

The power of Web2.0, the interactive side of the internet, opens up a huge potential to publicise and expose your business to a larger audience than ever before. No longer is the world a huge place, with the rise of social networking it seems like it’s just outside your back door!
Social networking for business began [...]
Create your unique selling proposition

Monday, March 23rd, 2009

Guest blog post by Jessica Swanson of Shoestring Marketing
In order to succeed in your small business, you simply cannot be like everyone else; you need to stand apart from the crowd. Always keep in mind that you don’t want to be ‘just another fish in the sea’. You want to be the biggest, brightest and fastest [...]
Do they waste so much on marketing?

Monday, February 23rd, 2009

Sometimes it astounds me how much companies are prepared to spend in order to ‘market’ their products or services.
I usually enjoy getting packages through the post, especially when I know I’ve ordered something, like a book I’ve been recommended or a new gadget, and our postwoman rang the bell this morning to give me a [...]
Hold a blogging house party!

Friday, January 30th, 2009

Recently I’ve been working hard persuading lots of business women to take up the blogging challenge. One in particular took the bull by the horns and has produced the most amazing blog (visually) within hours after I told her how to create one.
But the trouble is, now that she has created this wonderful masterpiece, that’s [...]
Get decluttering to clear the way forward

Wednesday, December 3rd, 2008

Marketing is all about raising awareness and forming relationships with potential customers. It is also analysing what your customers want and need, and providing a solution within your products and services.
During a credit crunch it is wise to focus on the areas that sell well. Declutter and remove the things that aren’t necessary or are [...]
Get your adverts to sing!

Tuesday, December 2nd, 2008

A client of mind proudly showed me one of her advertisements which had been placed in a magazine. This was relevant to me because I had designed that advert for her. Her comments were that the quality of her ad seemed to be much better than the other ads, why did her colours ’sing out’ [...]
What goes into a newsletter?

Tuesday, November 25th, 2008

When you write about a specific subject in your newsletter, the best way is to break it down into its basic components, and explain it simply using everyday language. This exercise is more difficult than it sounds, because the idea is to make it not only interesting, but to appeal to as many readers as [...]
Using images to support description

Sunday, September 14th, 2008

Selecting the right kind of imagery for your promotional literature is just as important as choosing the right words. This was brought home to me when I visited a client recently who was very keen not to have the same kinds of pictures as her competitors, so that her publicity stuck out from the crowd. [...]