Selecting the right kind of imagery for your promotional literature is just as important as choosing the right words. This was brought home to me when I visited a client recently who was very keen not to have the same kinds of pictures as her competitors, so that her publicity stuck out from the crowd….
During BNI meetings each member has the opportunity to give a 10 minute presentation to enable them to further explain their business to their fellow members and therefore generate more referrals and leads. Today we had an excellent presentation from Emily Wallace of Interlink Express, which included a very quick brainstorming session to help her…
At a recent business fair I met Graham Harding whose business is creating personalised wrappers on chocolate bars. Take advantage of this ‘blank canvas’ as an alternative method to promote your business, as this is a great way to thank or acknowledge your clients or staff while broadcasting your corporate image. The chocolate tastes good…
My friend Annie O’Neill (The Divorce Coach) took advantage today to have a free health check on her paper publicity. She had produced three A5 four page leaflets, one which covered everything, and two others that concentrated on specific areas. I advised her to have a large, relevant headline and her name and website address…
Having browsed through my blog list, I came across this posting about postcards, which I would like to share with you: http://www.businessofdesignonline.com/profiting-from-postcards/ I’ve always liked postcards – they’re such a versatile media to work with. You could pack all your details onto both sides, or design them so they can be popped into the post…
Take a look at your networking material, whether it’s your business card, leaflets, brochures or whatever, and consider these few pointers: What kind of material (card, paper, plastic) is it made of? Does it look cheap or expensive? Does it reflect the quality you want to portray? What colours have you used? Are they appropriate…
I attended my first NRG networking session and one requirement is to make a 2 minute elevator pitch, using their ‘meeting aid-memoire’ as a guide to content. As well as stating your name and business, think about a typical client, the problems they may have and what solution you can provide for them. Adapt it…
I’ve been talking to my daughter Josie about marketing and how products are sold to customers. She is very astute and keeps on referring back to my business. Her main question is: ‘Who, exactly, are your customers, Mum?’ and I’m afraid I had to hesitate! All the marketing advice out there says work out who…
We’ve all heard the saying “too many cooks spoil the broth”, so does that mean the broth contains too many ingredients? If your stew-pot had all your favourite foods mixed together, do you think it would taste nice? Could you define any of the individual foods from the concoction? Usually simple procedures are the most…
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