For some people blogging seems to be a technological advance they cannot cope with. For you and me it seems to be very easy, but for one particular friend I needed to find an alternative. Originally she asked me to advise her on search engine optimisation, so I gave her a quick summary over coffee….
Search engine optimisation (SEO) is the natural or organic method of getting your website placed higher in the search engines, as opposed to paying for online advertising. As a result it is a task that is never ending, always requiring you to be one step ahead of your competitors, and any successes tend to be…
Here’s just a small visual e-course I quickly compiled to demonstrate how easy it is to submit articles into groups in LinkedIn: http://www.designyourmarketing.co.uk/How to create submissions in the BinB LinkedIn group.pdf Let me know if it helps to make it easier to contribute. The more activity there is in these groups, the more there is…
Pay per click is a form of paid for online advertising by Google. These adverts are found in the shaded area of a search engine page above the ‘organic’ or natural links (usually the first three links), and the remainder are placed in the area reserved for Sponsored Links in the right sidebar. PPC, also…
How sad it is when you see examples of online marketing failing to work, and sigh when you think of how much money is wasted. I suppose this is the same for other forms of advertising, which brings to mind a local magazine that is delivered monthly through my letterbox full of hopeful advertisers actively…
Let’s bake some muffins (the American ones that resemble large cup cakes) and compare the process to writing a blog post. First, gather together the necessary equipment and ingredients. You will need a bowl, a saucepan, cooking scales, a bar of chocolate, flour, butter and sugar, an egg, vanilla essence and chocolate drops, muffin cases,…
To gather feedback on business blogging, I subscribed to a number of forums and asked how many people had a blog. This is one of the responses and my answer to it: Hi Alice I have just started my business and I’m still going through the process of designing a website, etc. I am thinking…
Fairy Blog Mother
