When you’re dealing with social media, one of the most important things to consider is interaction. Interaction is when your readers, audience, fans, friends or whatever are compelled to respond to your social networking activities. This will happen when you post up something that is worth commenting on, full of value, beneficial and helpful, entertaining…
I had a bit of a rude awakening the other day when an expert told me off about my webcopy. My trouble is I think visually, which sometimes I concentrate too much on how a website should look. This isn’t necessarily how pretty it is, but how the visitor views the page when they enter the site – but that’s…
Keywords and phrases are words which trigger a response from the search engine spiders (mathematical robots that crawl the web looking for new content to index). They are effective if they are tuned into what people type into the search engines at this moment in time, and you can find this out through the Google…
One of the areas of my new job is to analyse websites for improvement. This involves looking at Google Analytics to view its performance, assessing what the visitor sees when they visit the site, and whether the design and copy works or not. Assessing Analytics Going into the Analytics of a website is a fascinating…
Pay per click is a form of paid for online advertising by Google. These adverts are found in the shaded area of a search engine page above the ‘organic’ or natural links (usually the first three links), and the remainder are placed in the area reserved for Sponsored Links in the right sidebar. PPC, also…
There is nothing worse than setting up a blog and then forgetting about it – like someone said in a Twitter post, “a blog with no new content is like a cheese sandwich”. Although this made me smile, he is right. An inactive blog is the same as a brochure website, looking pretty but with…
Keywords or key-phrases are particular words that are the most searched for in search engines. Found through websites such as Wordtracker, they are, in fact, search engine spider food, and including them in your blog posts will help raise your status in search engine optimisation (SEO). Keywords or key-phrases should be inserted into four places…
Actually a blog is a kind of website, as they have many similar attributes. They both occupy a presence on the internet, use an URL or web address, need a host server to keep them online, contain information such as text content, pictures, links and keywords, both benefit from search engine optimisation and can be…
One young entrepreneur was asking for advice on her babies’ clothes business on a women’s business forum. She had decided to call it ‘Blackberry Babes’ and wondered if it was a good name or not. This is my response: I’m still a little confused why you need to use ‘blackberry’ – is there some underlying…
You’re an entrepreneur and you want to start up a business. Great. The first reaction to getting a slot on the internet is to get a website. Wrong! Why wrong? This is because websites are notoriously expensive things! How much cash do you have? I suggest you should have a good think before you go…
Fairy Blog Mother
