There are many examples of online marketing throughout the internet for all of us to see, and plenty of posts and articles from gurus and experts all saying how wonderful their versions are. So I have added my tuppence-worth to the fray to let you know what I think of this subject! 1. Understand exactly what marketing is….
Gone are the days when customers came to you. The internet may be compared to a massive shopping-mall, but it is, of course, so huge, there is no way anybody could possibly walk pass your shop (website) unless they knew it was already there. There are some websites that capitalise on this phenomenon, due to their reputation. They…
One of the areas of my new job is to analyse websites for improvement. This involves looking at Google Analytics to view its performance, assessing what the visitor sees when they visit the site, and whether the design and copy works or not. Assessing Analytics Going into the Analytics of a website is a fascinating…
Search engine optimisation (SEO) is the natural or organic method of getting your website placed higher in the search engines, as opposed to paying for online advertising. As a result it is a task that is never ending, always requiring you to be one step ahead of your competitors, and any successes tend to be…
There is nothing worse than setting up a blog and then forgetting about it – like someone said in a Twitter post, “a blog with no new content is like a cheese sandwich”. Although this made me smile, he is right. An inactive blog is the same as a brochure website, looking pretty but with…
Keywords or key-phrases are particular words that are the most searched for in search engines. Found through websites such as Wordtracker, they are, in fact, search engine spider food, and including them in your blog posts will help raise your status in search engine optimisation (SEO). Keywords or key-phrases should be inserted into four places…
Actually a blog is a kind of website, as they have many similar attributes. They both occupy a presence on the internet, use an URL or web address, need a host server to keep them online, contain information such as text content, pictures, links and keywords, both benefit from search engine optimisation and can be…
One young entrepreneur was asking for advice on her babies’ clothes business on a women’s business forum. She had decided to call it ‘Blackberry Babes’ and wondered if it was a good name or not. This is my response: I’m still a little confused why you need to use ‘blackberry’ – is there some underlying…
You’re an entrepreneur and you want to start up a business. Great. The first reaction to getting a slot on the internet is to get a website. Wrong! Why wrong? This is because websites are notoriously expensive things! How much cash do you have? I suggest you should have a good think before you go…
I’m going to put forward a concept that has revolutionalised the internet world during 2009. Start thinking in questions! Why? There’s a question. Google constantly researches into how it can provide a better service for its customers (in fact, how it can make more money), and it has found out that people are now thinking…
Fairy Blog Mother
