This is another excellent post by Randa Clay about 10 ‘must-have’ books if you want to succeed in blogging: http://randaclay.com/blogging/10-fantastic-books-about-marketing-your-blog-online/ A well worth read!
This is another excellent post by Randa Clay about 10 ‘must-have’ books if you want to succeed in blogging: http://randaclay.com/blogging/10-fantastic-books-about-marketing-your-blog-online/ A well worth read!
Hi Alice I have a business blog: http://pensarmarketing.blogspot.com I am not sure how to use it, I have heard different things from different people. My posts vary from personal to business as this is what I have been told works. To be honest I do not use it very often because I am unsure of…
Would your business like more exposure? Would it benefit from a wider audience? Do you feel your existing website is too restricted in selling your company to potential customers? I would like you to imagine your business as an iceberg. What is visible, what your customers get to see and understand, is like the area…
A sales person rang me up today to tout his web-hosting company. He began with the usual spiel ‘We’ve looked at your website and we think we can provide some improvements for it’… Further questioning on my part revealed his company was offering hosting at £49 a month, and my bombshell was that I was…
I really don’t mind giving my opinion on website design. And it’s always so nice to comment on a really good one for a change. A photographer friend of mine asked for my reaction to his new website design while it was being renovated. My first reaction was very positive, with its clean, clear, crisp…
Just a quick post to emphasise the importance of using contextual links for Search Engine Optimisation (SEO) purposes. This is when the reader sees a relevant word or phrase which is a link going to a particular webpage. The URL for this link isn’t the same as the word or phrase that is visible, the…
Most of us understand the concept of a blog: an on-line diary that is either used for personal reasons or to promote a business. It is an excellent tool for SEO (search engine optimisation) and to bring more traffic to your website and other on-line media, and allows you to explore, explain and express yourself…
Wouldn’t it be nice to have a website that achieves almost immediate recognition from search engines and benefits from frequent updates that are achievable by you and not a web-designer? This is all possible from a ‘blogsite’, a combination of a website and a blog from WordPress, the blog provider I use for my own…
Last week I ventured into the world of words in business. One aspect to consider is the words used in a website. Your webpages should be relevant to your campaign, so research into your target audience and then produce benefits for them: find the pain and offer a solution. Dont’ forget to elaborate on your…
People search the web for information. They type in either individual words or a question into a search engine such as Google, and this throws up a series of websites whose SEO (Search Engine Optimisation) relates to that request. Therefore it’s important to make sure the ‘landing page’ your customer visits is relevant to their…