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Do your customers use the same social media?
This was the topic of conversation I had at a CIM course on marketing trends the other week. Of course the speakers were stressing how important it was to get into social networking, in order for our businesses not to get left behind, but one particular lady next to me was not [...]
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How can social media work for you?
One good reason to social network is to increase your or your business’s online visibility. Nowadays, if you can’t be found on the web, you practically don’t exist. Therefore the need to maintain this level of exposure, especially since social networking knows no boundaries, makes it all the more vital to [...]
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How to use Twitter without wasting time
At a networking talk I gave recently about social media, one of the questions I was asked was ‘how do you use things like Twitter without wasting so much time?’
First of all it’s important to have a focus in what you want out of using social media. It is very easy to go in without [...] -
How to use Facebook for business
Facebook has been criticised as a social medium that is aimed more towards the social side and less towards business activities.
Well, this was proved wrong by Perry, my beautician friend. She effectively used Facebook to combine social and business together to further her success.
She has just launched her new unisex beauty salon called Perry’s Beauty [...] -
3 actions for your Facebook group
For some people blogging seems to be a technological advance they cannot cope with. For you and me it seems to be very easy, but for one particular friend I needed to find an alternative.
Originally she asked me to advise her on search engine optimisation, so I gave her a quick summary over coffee. She [...] -
Give guinea pigs more of a marketing girth!
Yesterday Chrissie Slade of Gorgeous Guineas came to see me for a half hour health check (but as always with me she got a bit more than just half an hour!).
Chrissie makes aromatherapy skin products for guinea pigs, and claims she’s the only one in the world doing this. It’s a fascinating little business, and [...] -
To comment or not to comment, it’s all about interaction
One of the aspects of a blog is that it is interactive. This means readers are able to contribute to your blog if they have something to say. Blogging programmes automatically add an area after posts where readers can add their point of view. The ability to comment is also part of the phenomenon Web2.0, [...]
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Treat Twitter respectfully for the right response
Twitter is also called micro-blogging, because it is an opportunity for you to express yourself and tell the world all the facts about you and your business you are unable to fit into your website. It’s micro-blogging because it is confined to only 140 characters per ‘tweet’, which means you have to be concise with [...]
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Fascinating faces on business cards
In a previous post ‘How visible is your networking?’ I explored the idea of putting a photograph on your business card. I have found four examples of people who have done just that!
This is done solely to show who the cards belong to. How many times have you got home, looked at the business cards [...] -
Websites and blogs: how are they different?
Actually a blog is a kind of website, as they have many similar attributes.
They both occupy a presence on the internet, use an URL or web address, need a host server to keep them online, contain information such as text content, pictures, links and keywords, both benefit from search engine optimisation and can be tracked [...]
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