To the uninitiated Twitter may be considered a useless pursuit. The idea of reading these little ‘messages’ that rapidly zip past your eyes, all seemingly unconnected with each other, blathering on about nothing in particular, would seem like a waste of time. Until you analyse why people do twitter. Social networking is about being sociable,…
There are many examples of online marketing throughout the internet for all of us to see, and plenty of posts and articles from gurus and experts all saying how wonderful their versions are. So I have added my tuppence-worth to the fray to let you know what I think of this subject! 1. Understand exactly what marketing is….
This was the topic of conversation I had at a CIM course on marketing trends the other week. Of course the speakers were stressing how important it was to get into social networking, in order for our businesses not to get left behind, but one particular lady next to me was not convinced. I asked…
One good reason to social network is to increase your or your business’s online visibility. Nowadays, if you can’t be found on the web, you practically don’t exist. Therefore the need to maintain this level of exposure, especially since social networking knows no boundaries, makes it all the more vital to keep ahead of your…
At a networking talk I gave recently about social media, one of the questions I was asked was ‘how do you use things like Twitter without wasting so much time?’ First of all it’s important to have a focus in what you want out of using social media. It is very easy to go in…
Facebook has been criticised as a social medium that is aimed more towards the social side and less towards business activities. Well, this was proved wrong by Perry, my beautician friend. She effectively used Facebook to combine social and business together to further her success. She has just launched her new unisex beauty salon called…
For some people blogging seems to be a technological advance they cannot cope with. For you and me it seems to be very easy, but for one particular friend I needed to find an alternative. Originally she asked me to advise her on search engine optimisation, so I gave her a quick summary over coffee….
Yesterday Chrissie Slade of Gorgeous Guineas came to see me for a half hour health check (but as always with me she got a bit more than just half an hour!). Chrissie makes aromatherapy skin products for guinea pigs, and claims she’s the only one in the world doing this. It’s a fascinating little business,…
One of the aspects of a blog is that it is interactive. This means readers are able to contribute to your blog if they have something to say. Blogging programmes automatically add an area after posts where readers can add their point of view. The ability to comment is also part of the phenomenon Web2.0,…
Twitter is also called micro-blogging, because it is an opportunity for you to express yourself and tell the world all the facts about you and your business you are unable to fit into your website. It’s micro-blogging because it is confined to only 140 characters per ‘tweet’, which means you have to be concise with…
Fairy Blog Mother
