In a previous post ‘How visible is your networking?’ I explored the idea of putting a photograph on your business card. I have found four examples of people who have done just that! This is done solely to show who the cards belong to. How many times have you got home, looked at the business…
Actually a blog is a kind of website, as they have many similar attributes. They both occupy a presence on the internet, use an URL or web address, need a host server to keep them online, contain information such as text content, pictures, links and keywords, both benefit from search engine optimisation and can be…
OK, without the multi-million pound marketing budgets the big corporates have, how can SMEs compete? But you can accomplish it just as well within your sphere by using these three simple, common sense marketing techniques that needn’t cost the earth. First, make your messages regular, repetitive and always upbeat. There are plenty of ways to…
You’re an entrepreneur and you want to start up a business. Great. The first reaction to getting a slot on the internet is to get a website. Wrong! Why wrong? This is because websites are notoriously expensive things! How much cash do you have? I suggest you should have a good think before you go…
I’m going to put forward a concept that has revolutionalised the internet world during 2009. Start thinking in questions! Why? There’s a question. Google constantly researches into how it can provide a better service for its customers (in fact, how it can make more money), and it has found out that people are now thinking…
Hi Alice I am new to all this twittering and blogging and I need some help. I have my business and have been told that blogging and twittering are a great form of marketing my business. So I have a blogger and twitter account but am unsure of how these work. I know that you…
Hi Alice I have a business blog: http://pensarmarketing.blogspot.com I am not sure how to use it, I have heard different things from different people. My posts vary from personal to business as this is what I have been told works. To be honest I do not use it very often because I am unsure of…
Think of your blog as another platform to advertise from. Call it promoting yourself, your product and your company. But you could write endless posts providing valuable insights and top tips about your business, and even though they would be interesting reading, they are missing a vital element. Don’t forget to post with a purpose….
Would your business like more exposure? Would it benefit from a wider audience? Do you feel your existing website is too restricted in selling your company to potential customers? I would like you to imagine your business as an iceberg. What is visible, what your customers get to see and understand, is like the area…
The power of Web2.0, the interactive side of the internet, opens up a huge potential to publicise and expose your business to a larger audience than ever before. No longer is the world a huge place, with the rise of social networking it seems like it’s just outside your back door! Social networking for business…
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