I had a bit of a rude awakening the other day when an expert told me off about my webcopy. My trouble is I think visually, which sometimes I concentrate too much on how a website should look. This isn’t necessarily how pretty it is, but how the visitor views the page when they enter the site – but that’s…
Search engine optimisation (SEO) is the natural or organic method of getting your website placed higher in the search engines, as opposed to paying for online advertising. As a result it is a task that is never ending, always requiring you to be one step ahead of your competitors, and any successes tend to be…
An internet spider is a robot that crawls around the world wide web. They are also sometimes called crawlers. They use an algorithmic programme that follows links throughout the net searching for new content. This then fetches the new webpages and adds them to the search engine indexes. Google is a crawler-based search engine, as…
Keywords or key-phrases are particular words that are the most searched for in search engines. Found through websites such as Wordtracker, they are, in fact, search engine spider food, and including them in your blog posts will help raise your status in search engine optimisation (SEO). Keywords or key-phrases should be inserted into four places…
Actually a blog is a kind of website, as they have many similar attributes. They both occupy a presence on the internet, use an URL or web address, need a host server to keep them online, contain information such as text content, pictures, links and keywords, both benefit from search engine optimisation and can be…
One young entrepreneur was asking for advice on her babies’ clothes business on a women’s business forum. She had decided to call it ‘Blackberry Babes’ and wondered if it was a good name or not. This is my response: I’m still a little confused why you need to use ‘blackberry’ – is there some underlying…
You’re an entrepreneur and you want to start up a business. Great. The first reaction to getting a slot on the internet is to get a website. Wrong! Why wrong? This is because websites are notoriously expensive things! How much cash do you have? I suggest you should have a good think before you go…
I really don’t mind giving my opinion on website design. And it’s always so nice to comment on a really good one for a change. A photographer friend of mine asked for my reaction to his new website design while it was being renovated. My first reaction was very positive, with its clean, clear, crisp…
Just a quick post to emphasise the importance of using contextual links for Search Engine Optimisation (SEO) purposes. This is when the reader sees a relevant word or phrase which is a link going to a particular webpage. The URL for this link isn’t the same as the word or phrase that is visible, the…
Most of us understand the concept of a blog: an on-line diary that is either used for personal reasons or to promote a business. It is an excellent tool for SEO (search engine optimisation) and to bring more traffic to your website and other on-line media, and allows you to explore, explain and express yourself…
Fairy Blog Mother
