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Do your customers use the same social media?
This was the topic of conversation I had at a CIM course on marketing trends the other week. Of course the speakers were stressing how important it was to get into social networking, in order for our businesses not to get left behind, but one particular lady next to me was not [...]
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How can social media work for you?
One good reason to social network is to increase your or your business’s online visibility. Nowadays, if you can’t be found on the web, you practically don’t exist. Therefore the need to maintain this level of exposure, especially since social networking knows no boundaries, makes it all the more vital to [...]
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How to use marketing within LinkedIn
Everybody in the business world knows that LinkedIn is the professional social networking site, and that anybody worth their salt should be a member. But it’s not just somewhere to put up your profile (which, by the way, is more like a CV than a mere description) so that people can [...]
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How to use Twitter without wasting time
At a networking talk I gave recently about social media, one of the questions I was asked was ‘how do you use things like Twitter without wasting so much time?’
First of all it’s important to have a focus in what you want out of using social media. It is very easy to go in without [...] -
How effectively are you using LinkedIn?
LinkedIn is usually considered to be professional, as opposed to Facebook which is more social. It is more business biased, yet should be treated as a social networking site. The method of acquiring contacts (rather than friends) is strictly controlled, with a connective reason needing to be confirmed before a prospective is approached.
Promote yourself, not [...] -
How you write depends on how it is read
Copywriting styles differ considerably, depending on which media you are writing for; this is because media itself is so varied. It’s also all about pace and where the reader is when they read it, which affects the writing methods.
Articles are meant to be for leisurely reading, so you can afford to be wordy, have long [...] -
Don't let insecurity rule
We all get pangs of insecurity from time to time. Mine have been very frequent of late, which has resulted in abandoning my businesses and taking on a job.
Lots of friends have been very supportive during my decision, and surprisingly once I had accepted my new fate, I received three requests to speak about marketing [...] -
Give guinea pigs more of a marketing girth!
Yesterday Chrissie Slade of Gorgeous Guineas came to see me for a half hour health check (but as always with me she got a bit more than just half an hour!).
Chrissie makes aromatherapy skin products for guinea pigs, and claims she’s the only one in the world doing this. It’s a fascinating little business, and [...] -
RSS simply explained
When I asked for feedback on what people wanted to know about blogs and blogging, many of them wanted to know about RSS. The main question being what is RSS?
So here is an explanation of those who do not know:RSS, which stands for Really Simple Syndication, is easily recognisable through the orange square icon found [...]
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What is the difference between an article and a blog post?
An article is a lengthy piece of writing, written in an expert’s point of view, aimed at explaining a topic in great detail. A blog post is a shorter piece of writing, usually in a ‘conversational’ style, aimed at updating or educating your readers, or to spark ideas and interest in your business.
Articles are produced [...]
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