Many companies are waking up to the idea that they must start using digital marketing. Many of them may already be using it – sort of – because they are aware of Facebook, Twitter, email newsletters and the like. There are many reasons why companies have not progressed within digital marketing, but the most obvious,…
When you’re dealing with social media, one of the most important things to consider is interaction. Interaction is when your readers, audience, fans, friends or whatever are compelled to respond to your social networking activities. This will happen when you post up something that is worth commenting on, full of value, beneficial and helpful, entertaining…
The social networking site for business has to be LinkedIn. Anyone in business should have a profile that is properly completed and updated. Failure to do so is like submitting your CV with gaps and omissions, which would certainly not impress a prospective client or employer – since it is both these targets you should…
To the uninitiated Twitter may be considered a useless pursuit. The idea of reading these little ‘messages’ that rapidly zip past your eyes, all seemingly unconnected with each other, blathering on about nothing in particular, would seem like a waste of time. Until you analyse why people do twitter. Social networking is about being sociable,…
It’s a very common occurrence to come across advertising on blogs. Usually it’s the way these publications can keep the information they post free from charge, as the revenue generated helps pay for the expenses incurred. But do you actually notice them? I certainly don’t. I’ve learned to gloss over them to find the information…
This was the topic of conversation I had at a CIM course on marketing trends the other week. Of course the speakers were stressing how important it was to get into social networking, in order for our businesses not to get left behind, but one particular lady next to me was not convinced. I asked…
One good reason to social network is to increase your or your business’s online visibility. Nowadays, if you can’t be found on the web, you practically don’t exist. Therefore the need to maintain this level of exposure, especially since social networking knows no boundaries, makes it all the more vital to keep ahead of your…
Everybody in the business world knows that LinkedIn is the professional social networking site, and that anybody worth their salt should be a member. But it’s not just somewhere to put up your profile (which, by the way, is more like a CV than a mere description) so that people can find and connect with…
At a networking talk I gave recently about social media, one of the questions I was asked was ‘how do you use things like Twitter without wasting so much time?’ First of all it’s important to have a focus in what you want out of using social media. It is very easy to go in…
LinkedIn is usually considered to be professional, as opposed to Facebook which is more social. It is more business biased, yet should be treated as a social networking site. The method of acquiring contacts (rather than friends) is strictly controlled, with a connective reason needing to be confirmed before a prospective is approached. Promote yourself,…
Fairy Blog Mother
