Copywriting styles differ considerably, depending on which media you are writing for; this is because media itself is so varied. It’s also all about pace and where the reader is when they read it, which affects the writing methods. Articles are meant to be for leisurely reading, so you can afford to be wordy, have…
We all get pangs of insecurity from time to time. Mine have been very frequent of late, which has resulted in abandoning my businesses and taking on a job. Lots of friends have been very supportive during my decision, and surprisingly once I had accepted my new fate, I received three requests to speak about…
Yesterday Chrissie Slade of Gorgeous Guineas came to see me for a half hour health check (but as always with me she got a bit more than just half an hour!). Chrissie makes aromatherapy skin products for guinea pigs, and claims she’s the only one in the world doing this. It’s a fascinating little business,…
When I asked for feedback on what people wanted to know about blogs and blogging, many of them wanted to know about RSS. The main question being what is RSS? So here is an explanation of those who do not know: RSS, which stands for Really Simple Syndication, is easily recognisable through the orange square…
An article is a lengthy piece of writing, written in an expert’s point of view, aimed at explaining a topic in great detail. A blog post is a shorter piece of writing, usually in a ‘conversational’ style, aimed at updating or educating your readers, or to spark ideas and interest in your business. Articles are…
There is nothing worse than setting up a blog and then forgetting about it – like someone said in a Twitter post, “a blog with no new content is like a cheese sandwich”. Although this made me smile, he is right. An inactive blog is the same as a brochure website, looking pretty but with…
Twitter is also called micro-blogging, because it is an opportunity for you to express yourself and tell the world all the facts about you and your business you are unable to fit into your website. It’s micro-blogging because it is confined to only 140 characters per ‘tweet’, which means you have to be concise with…
Take a look at this blog post Blogging is dead, long live blogging – free wordpress ebook by Marko Saric of HowToMakeMyBlog.com, I think you will find it interesting. It’s all about how important it is to keep on blogging, and how Twitter and other social media will not take over – and don’t forget…
OK, without the multi-million pound marketing budgets the big corporates have, how can SMEs compete? But you can accomplish it just as well within your sphere by using these three simple, common sense marketing techniques that needn’t cost the earth. First, make your messages regular, repetitive and always upbeat. There are plenty of ways to…
Hi Alice I am new to all this twittering and blogging and I need some help. I have my business and have been told that blogging and twittering are a great form of marketing my business. So I have a blogger and twitter account but am unsure of how these work. I know that you…
Fairy Blog Mother
