• What is the difference between an article and a blog post?

    An article is a lengthy piece of writing, written in an expert’s point of view, aimed at explaining a topic in great detail. A blog post is a shorter piece of writing, usually in a ‘conversational’ style, aimed at updating or educating your readers, or to spark ideas and interest in your business.
    Articles are produced [...]

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  • Forget your blog, forget your readers, forget SEO

    There is nothing worse than setting up a blog and then forgetting about it – like someone said in a Twitter post, “a blog with no new content is like a cheese sandwich”. Although this made me smile, he is right. An inactive blog is the same as a brochure website, looking pretty but with [...]

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  • Treat Twitter respectfully for the right response

    Twitter is also called micro-blogging, because it is an opportunity for you to express yourself and tell the world all the facts about you and your business you are unable to fit into your website. It’s micro-blogging because it is confined to only 140 characters per ‘tweet’, which means you have to be concise with [...]

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  • The fall, and rise, of blogging

    Take a look at this blog post Blogging is dead, long live blogging – free wordpress ebook by Marko Saric of HowToMakeMyBlog.com, I think you will find it interesting.
    It’s all about how important it is to keep on blogging, and how Twitter and other social media will not take over – and don’t forget to [...]

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  • 3 ways to successfully market your messages

    OK, without the multi-million pound marketing budgets the big corporates have, how can SMEs compete? But you can accomplish it just as well within your sphere by using these three simple, common sense marketing techniques that needn’t cost the earth.
    First, make your messages regular, repetitive and always upbeat. There are plenty of ways to achieve [...]

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  • What's the similarity between blogging and twittering?

    Hi Alice
    I am new to all this twittering and blogging and I need some help. I have my business and have been told that blogging and twittering are a great form of marketing my business. So I have a blogger and twitter account but am unsure of how these work. I know that you post [...]

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  • How social networking can help with your marketing

    The power of Web2.0, the interactive side of the internet, opens up a huge potential to publicise and expose your business to a larger audience than ever before. No longer is the world a huge place, with the rise of social networking it seems like it’s just outside your back door!
    Social networking for business began [...]

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