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Why do some small businesses fail?
This question arose during one of my regular meet-ups with a couple of friends who set up their businesses at the same time as me and now are either struggling or have given up.
Careful consideration arrived at these points:
• Lack of processes in place: certainly in my case I didn’t have a series of processes [...] -
How many of you can cope with blogspeak?
I’ve just listened to a video about blogging. Normally I would be very excited and would take voracious notes, but this time I just sat there bemused.
As a result I am determined to develop my new niche. Since the end of May, when I developed Bell’s Palsy, I had to take a back seat from [...] -
'Blackberry' doesn't say 'babies clothes' to me
One young entrepreneur was asking for advice on her babies’ clothes business on a women’s business forum. She had decided to call it ‘Blackberry Babes’ and wondered if it was a good name or not. This is my response:
I’m still a little confused why you need to use ‘blackberry’ – is there some underlying [...] -
Don't designers understand what needs to go into a leaflet?
People expect clear definitions about what kind of business you are. In fact, directories have boxes that state either one profession or the other when you apply, without an option for anything else. And if you join a networking group this rule also applies. You are supposed to be either a designer, or a marketer, [...]
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Don't just say it one way
If you look at the BBC website newsdesk, you’ll see lots of different links to their news items. It looks like there’s lots of news there, but in fact there isn’t. If you investigated further, you’d find that quite a lot of the links go to the same news article. Why is this?
People view the [...] -
But what is this advert really saying?
I’ve just finished an advert.
The process was that it needed to be made ready for print: the image at 300 dpi, changed from RGB to CMYK, collect the logo from the original and superimpose it onto the new one (using Photoshop to separate it from its original background), work out what font was used for [...] -
What does the word 'marketing' mean to you?
Why is it with reporters and broadcasters always associate advertising as the primary source of marketing? Is there a mental block with the public when it comes to understanding what marketing is? Is advertising always the first thing people think of when the word ‘marketing’ is mentioned?
I suppose that is the case, because advertising tends [...] -
How powerful is a postcard newsletter?
Here’s a concept that is big in the US. Think of a small, bijous, concise form of communication that is quirky, eye-catching, yet still packed full of information. Of course the Americans have a larger version of the postcard, something resembling an A5 so there is more space for the designer to play with, but [...]
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Fairy Blog Mother- What is a blogroll?
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