I’ve always been an advocate for simplicity. Over-complicated things are such a waste of time, for both understanding and implementing. Simple things aren’t necessarily beautiful, but your perception of them will change once you start to appreciate their simplicity. An ugly structure can support a beautiful exterior, because it has been specifically made to be…
One of the most annoying things about the internet is receiving spam. It’s almost as bad as those telephone calls that try and sell you stuff you don’t want, and even if you are signed up to the Telephone Preference Service, some, especially those from abroad, still slip through the net. So considering we all…
Philip Kotler’s definition is: “Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Of course people have many conceptions as to what marketing is – it depends on where you work and what you want to achieve. Some see…
This question arose during one of my regular meet-ups with a couple of friends who set up their businesses at the same time as me and now are either struggling or have given up. Careful consideration arrived at these points: • Lack of processes in place: certainly in my case I didn’t have a series…
I’ve just listened to a video about blogging. Normally I would be very excited and would take voracious notes, but this time I just sat there bemused. As a result I am determined to develop my new niche. Since the end of May, when I developed Bell’s Palsy, I had to take a back seat…
One young entrepreneur was asking for advice on her babies’ clothes business on a women’s business forum. She had decided to call it ‘Blackberry Babes’ and wondered if it was a good name or not. This is my response: I’m still a little confused why you need to use ‘blackberry’ – is there some underlying…
People expect clear definitions about what kind of business you are. In fact, directories have boxes that state either one profession or the other when you apply, without an option for anything else. And if you join a networking group this rule also applies. You are supposed to be either a designer, or a marketer,…
If you look at the BBC website newsdesk, you’ll see lots of different links to their news items. It looks like there’s lots of news there, but in fact there isn’t. If you investigated further, you’d find that quite a lot of the links go to the same news article. Why is this? People view…
I’ve just finished an advert. The process was that it needed to be made ready for print: the image at 300 dpi, changed from RGB to CMYK, collect the logo from the original and superimpose it onto the new one (using Photoshop to separate it from its original background), work out what font was used…
Why is it with reporters and broadcasters always associate advertising as the primary source of marketing? Is there a mental block with the public when it comes to understanding what marketing is? Is advertising always the first thing people think of when the word ‘marketing’ is mentioned? I suppose that is the case, because advertising…
Fairy Blog Mother
