• How aware are you of the power of the picture?

    Friday, July 10th, 2009

    I’ve just finished my blogging package ‘The Power of Pictures’.
    This is just one of my series of blogging packages I’m creating to help women (and men) towards creating their own successful business blog. The first ones of the series are scheduled to be ready towards the end of July, so watch this space!
    I like it [...]

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  • Don't just say it one way

    Friday, March 13th, 2009

    If you look at the BBC website newsdesk, you’ll see lots of different links to their news items. It looks like there’s lots of news there, but in fact there isn’t. If you investigated further, you’d find that quite a lot of the links go to the same news article. Why is this?
    People view the [...]

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  • Consistency is the key

    Monday, December 22nd, 2008

    Whilst cleaning my bathroom I was struck by the Body Shop bottles on the shelf. That got me thinking on a variety of levels.
    One: how the contents of the bottles matched the colours on the labels. Silly really, but I liked that consistency.
    Two: the labels themselves were simple and uncluttered, and each bottle matched its [...]

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  • Include your imagery everywhere!

    Monday, September 15th, 2008

    Continuing on the images theme, I was advising another business about their leafleting campaign, and as well as following the AIDA (attention, interest, desire and action) marketing system, suggestions were made that the same pictures should be incorporated into other areas of their visual presentation. They owned a shop, so the window should be dressed [...]

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  • See me describe my business!

    Wednesday, July 2nd, 2008

    I wanted to put my video on my blog, but I can’t do it! You’ll have to visit my website and view it there.
    Or try this link: http://www.youtube.com/watch?v=Gv2PM_1zFcA
    Acknowledgements go to Gillian Gee of Oceanwake Services – excellent video producers who take time to create the best possible outcome for you.

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  • HTML versus content in newsletters

    Wednesday, July 2nd, 2008

    So many e-newsletters are designed using HTML it is now assumed this is the norm. But does HTML contribute to your newsletter getting more likely to read?
    The e-newsletters I most enjoy reading (which seem to be published by successful businesses) are quite plain, just with a logo and a few pictures. Content seems to be [...]

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  • Alternative Technology Uses

    Thursday, October 18th, 2007

    Just a little idea I had: a lady at a networking event proudly showed me her new iPod, which I much admired.  I’m used to products made by Apple, and noticed one feature that showed a gallery of record covers relative to her music that ’swelled’ up to the fore when moused over.
    I wondered if [...]

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