Many companies are waking up to the idea that they must start using digital marketing. Many of them may already be using it – sort of – because they are aware of Facebook, Twitter, email newsletters and the like. There are many reasons why companies have not progressed within digital marketing, but the most obvious,…
Gone are the days when customers came to you. The internet may be compared to a massive shopping-mall, but it is, of course, so huge, there is no way anybody could possibly walk pass your shop (website) unless they knew it was already there. There are some websites that capitalise on this phenomenon, due to their reputation. They…
Copywriting styles differ considerably, depending on which media you are writing for; this is because media itself is so varied. It’s also all about pace and where the reader is when they read it, which affects the writing methods. Articles are meant to be for leisurely reading, so you can afford to be wordy, have…
One of the areas of my new job is to analyse websites for improvement. This involves looking at Google Analytics to view its performance, assessing what the visitor sees when they visit the site, and whether the design and copy works or not. Assessing Analytics Going into the Analytics of a website is a fascinating…
Has your business suffered due to the recent bad weather? Thinking about this, I realised that with today’s technology, you really don’t have to do the traditional thing any more, which is going in to work. Doing online marketing for your business can be done from almost anywhere! I’ve been trapped at home since Reading…
On 23 July 2009 my website was hacked into. The result was that some malware was put into the code of my theme of my website. This activated links to hundreds of pornographic sites whenever I uploaded new material. Recently I have been quite busy uploading new pages about my blogging beginners self-help e-courses, so…
How sad it is when you see examples of online marketing failing to work, and sigh when you think of how much money is wasted. I suppose this is the same for other forms of advertising, which brings to mind a local magazine that is delivered monthly through my letterbox full of hopeful advertisers actively…
Actually a blog is a kind of website, as they have many similar attributes. They both occupy a presence on the internet, use an URL or web address, need a host server to keep them online, contain information such as text content, pictures, links and keywords, both benefit from search engine optimisation and can be…
You’re an entrepreneur and you want to start up a business. Great. The first reaction to getting a slot on the internet is to get a website. Wrong! Why wrong? This is because websites are notoriously expensive things! How much cash do you have? I suggest you should have a good think before you go…
I’m going to put forward a concept that has revolutionalised the internet world during 2009. Start thinking in questions! Why? There’s a question. Google constantly researches into how it can provide a better service for its customers (in fact, how it can make more money), and it has found out that people are now thinking…
Fairy Blog Mother
