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Don’t wait for your customers, go find them
Gone are the days when customers came to you. The internet may be compared to a massive shopping-mall, but it is, of course, so huge, there is no way anybody could possibly walk pass your shop (website) unless they knew it was already there.
There are some websites that capitalise on this phenomenon, due to [...]
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How you write depends on how it is read
Copywriting styles differ considerably, depending on which media you are writing for; this is because media itself is so varied. It’s also all about pace and where the reader is when they read it, which affects the writing methods.
Articles are meant to be for leisurely reading, so you can afford to be wordy, have long [...] -
Analyse how your website performs
One of the areas of my new job is to analyse websites for improvement. This involves looking at Google Analytics to view its performance, assessing what the visitor sees when they visit the site, and whether the design and copy works or not.
Assessing Analytics
Going into the Analytics of a website is a fascinating experience. There [...] -
Businesses shouldn’t slow in the snow
Has your business suffered due to the recent bad weather?
Thinking about this, I realised that with today’s technology, you really don’t have to do the traditional thing any more, which is going in to work. Doing online marketing for your business can be done from almost anywhere!
I’ve been trapped at home since Reading experienced at [...] -
Close your websites doors before someone gets in
On 23 July 2009 my website was hacked into.
The result was that some malware was put into the code of my theme of my website. This activated links to hundreds of pornographic sites whenever I uploaded new material.
Recently I have been quite busy uploading new pages about my blogging beginners self-help e-courses, so all my [...] -
Pay per click works if performed properly
How sad it is when you see examples of online marketing failing to work, and sigh when you think of how much money is wasted.
I suppose this is the same for other forms of advertising, which brings to mind a local magazine that is delivered monthly through my letterbox full of hopeful advertisers actively publicising [...]
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Websites and blogs: how are they different?
Actually a blog is a kind of website, as they have many similar attributes.
They both occupy a presence on the internet, use an URL or web address, need a host server to keep them online, contain information such as text content, pictures, links and keywords, both benefit from search engine optimisation and can be tracked [...] -
New business? Want a website? My advice is: don’t!
You’re an entrepreneur and you want to start up a business. Great.
The first reaction to getting a slot on the internet is to get a website. Wrong!
Why wrong? This is because websites are notoriously expensive things! How much cash do you have? I suggest you should have a good think before you go throwing it [...] -
Why is 2009 is the year of the question?
I’m going to put forward a concept that has revolutionalised the internet world during 2009.
Start thinking in questions!
Why? There’s a question. Google constantly researches into how it can provide a better service for its customers (in fact, how it can make more money), and it has found out that people are now thinking of the [...] -
What's the similarity between blogging and twittering?
Hi Alice
I am new to all this twittering and blogging and I need some help. I have my business and have been told that blogging and twittering are a great form of marketing my business. So I have a blogger and twitter account but am unsure of how these work. I know that you post [...]
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My other blog
Fairy Blog Mother- What is a blogroll?
- What is the difference between blogging and micro-blogging?
- The importance of links within blogs
- 17 elements of blogging etiquette
- 6 ways to find inspiration for your blog posts
- 10 things a blogging mentoring service should provide
- What and how important are permalinks?
- How to put a video onto a Wordpress.com blog
- Automatic archiving in a blog
- 5 top tips for a successful post
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