Adapt your marketing campaign to collect customers’ contact details, either to buy from you immediately, or to communicate, educate and persuade towards a purchase in the future. Use forward planning to understand how your customers think in relation to what you are offering them. Leaflets campaigns use headlines to attract attention, which need to be…
A website owner was moaning to me about how much he had spent on pay per click (PPC) advertising and had got very little in return. This is probably because he had entered into the venture by himself, so obviously there were some concepts he was not using correctly. To start with I would advise…
Just a quick post to emphasise the importance of using contextual links for Search Engine Optimisation (SEO) purposes. This is when the reader sees a relevant word or phrase which is a link going to a particular webpage. The URL for this link isn’t the same as the word or phrase that is visible, the…
At a ‘Power Breakfast’ this morning I gave some tips away about how to design a postcard marketing campaign with marketing in mind. In today’s world it’s not enough to design a pretty postcard and send it out to lots of people to see if any of them will buy from you. Here are six…
Most of us understand the concept of a blog: an on-line diary that is either used for personal reasons or to promote a business. It is an excellent tool for SEO (search engine optimisation) and to bring more traffic to your website and other on-line media, and allows you to explore, explain and express yourself…
Wouldn’t it be nice to have a website that achieves almost immediate recognition from search engines and benefits from frequent updates that are achievable by you and not a web-designer? This is all possible from a ‘blogsite’, a combination of a website and a blog from WordPress, the blog provider I use for my own…
At a networking meeting this morning I had quite a number of thoughts come to me. One was stimulated by some vibrantly pink leaflets one lady was handing out. They were very noticeable, especially when everybody seems to be sporting one amongst their piles of business cards they were clutching beneath their cappuccinos. Maybe colour…
There are two different kinds of web designers. In spite of those who combine these traits and would therefore be classed as a ‘super web designer’ (a rare breed), most lesser mortals are usually one of the following: either a web designer or a web programmer. What’s the difference? Well, let’s look at it through…
Found this video through joining up with Twitter (I am getting technical here!): http://youtube.com/watch?v=a0qMe7Z3EYg Enjoy. If you understand it, could you give me a translation? I think it’s full of really good stuff.
Last week I ventured into the world of words in business. One aspect to consider is the words used in a website. Your webpages should be relevant to your campaign, so research into your target audience and then produce benefits for them: find the pain and offer a solution. Dont’ forget to elaborate on your…
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