Comments on: The importance of margins http://alice-online.co.uk/the-importance-of-margins/ Thoughts of a visual marketer Tue, 15 Nov 2011 06:05:27 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Get your adverts to sing! « Alice Designs blog http://alice-online.co.uk/the-importance-of-margins/comment-page-1/#comment-98 Get your adverts to sing! « Alice Designs blog Tue, 02 Dec 2008 23:48:06 +0000 http://alicedesigns.wordpress.com/?p=171#comment-98 [...] factor was that the ad was exactly the right size for the space so there was no distortion, and suitable margins were allocated to navigate the eye into the ad, not away from it. I have written before about [...] [...] factor was that the ad was exactly the right size for the space so there was no distortion, and suitable margins were allocated to navigate the eye into the ad, not away from it. I have written before about [...]

]]> By: Kelly http://alice-online.co.uk/the-importance-of-margins/comment-page-1/#comment-99 Kelly Tue, 07 Oct 2008 13:16:02 +0000 http://alicedesigns.wordpress.com/?p=171#comment-99 I used to notice this a lot when I worked as an editor. The more successful magazines seemed to know that white space was like breathing room -- essential for good design. The less successful magazines crammed their space full of so much clutter, it was overwhelming to look at. They reasoned that printing was expensive and therefore every square inch was prime real estate, but they weren't doing themselves any favors by avoiding white space and wide margins. I used to notice this a lot when I worked as an editor. The more successful magazines seemed to know that white space was like breathing room — essential for good design. The less successful magazines crammed their space full of so much clutter, it was overwhelming to look at.

They reasoned that printing was expensive and therefore every square inch was prime real estate, but they weren’t doing themselves any favors by avoiding white space and wide margins.

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